Gearing Up For Trade Show Season

Are you ready for trade show season? Most large trade shows are in February, March, and April. This means right after businesses ring in the New Year, they need to begin preparing for trade show season. Here are some tips to help you have a successful exhibit.

 

1. Location, Location, Location
Most trade shows will offer “prime location” spots for an extra charge. It’s worth looking into if you are registering early enough. You will get more traffic to your booth, which may result in more customers. Sometimes all it takes is being the first option a potential customer sees.

 

2. The Look
Standing out from the rest of the crowd is obviously very important. You want people to stop and interact with you and your team, not just walk by. Make sure you are making your message clear by using optimum lighting, clear signs and images, and put real effort into your design. It’s also important to make sure your team looks excited, professional, and has enough material to give to interested customers.

 

3. Show Time
It’s a great idea to offer show only specials, so buyers purchase immediately in order to receive this one time discount. Offering snacks, drinks, and promotional material such as pens, bags or other gadgets is always helpful to attract more people. Holding a drawing to win a prize is another great way to gain some extra interaction time with show attendees.

 

Hartzell Propeller trade show exhibit created by MODS

 

Overall your main goal is to make sure your booth is a buzzed-about destination and gives you brand recognition that lasts long after the event has ended.  A successful trade show involves a large deal of planning, so it’s important to start early.
 

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Do you want to really stand out at your next trade show?  At MODS International, we are the market innovators in modular trade show store fronts.  We have a devoted team of business developers, designers, trades people and logistical coordinators to make your next trade show display a clear-cut success. Our past exhibits show the great care that is taken to produce a display that properly promotes your brand and company image for your clients and guests.  We build displays that draw in potential customers from across the showground to your door and are unparalleled at producing traffic.

 

MODS has the experience and resources to produce a display in days, not weeks or months.  We deliver on time, every time, no broken promises, just results.  We understand what’s at stake!

 

Please feel free to contact MODS International to discuss how our services can help produce a quality display to showcase what your product is capable of delivering!